I was doing some research last week for a client project and came across something which is rare enough – a research report written by a consultancy which is actually useful.
When you are developing a digital strategy this kind of marketing report gives you valuable secondary data on which to make decisions.
This is it – the L2 Digital IQ Index Pharma
It assesses all the major US pharma brands for both their owned and earned digital media (ie websites/blogs and social media) so you get great exposure to the various elements in place on what they judge to be the leading websites in this space.
If you are curious the No.1 brand is Concerta by Johnson & Johnson.