Digital Marketing is an integral part of a digital strategy and it can be really difficult for both entrepreneurs and also managers in businesses and organisations to find a cohesive way to at least learn enough to be able to plan and manage it.

IIA and Irish Times Training

Over the last 2 years a number of options have emerged to help people with this need and each of them take a slightly different approach to the topics covered.

In the Irish Internet Association (which I am a board member of) we have pitched it firmly at our member base – business people who are not necessarily marketing professionals.

First in Kilkenny

Starting tomorrow week (Tuesday 29th November) and running for 6 full days the Diploma in Digital Marketing comes to Kilkenny. And because it is December there is a festive discount for this one only of €205 down to €1,045.

I will be leading two of the days on the topics of Writing for Digital, Email and Social Media

What Will be Covered?

The full list areas covered is:

* Digital Marketing Strategy

* Online PR

* Writing for Digital Media

* Online Advertising

* Mobile Web

* Search Engine Optimisation

* Social Media and your Online Brand

* Email Marketing and Lead Generation

* Google Adwords/Pay Per Click

* Online Video

* Website Analytics

For the full details and booking click here. This one is great for anyone tasked with responsibility for this growing area but who feels that there are gaps in their knowledge base.

Keith