After many years of working as a consultant under my own name (with a personal brand being a valuable asset) I decided in 2011 to rebuild my web presence (scattered across a number of areas) and took the opportunity to rebrand too.

Life Time Value is something that I have had an interest in for many years. While the context was a calculation of the potential sales to be made to a customer over the lifetime of their transactions with your business (used particularly in the context of recurring subscriptions) it can also be used in sectors with more traditional business models.

At its core it is about respecting your existing customer/client base and using a variety of communications channels to continue to develop your relationship with them.

That is what a large part of my business is about.

Keith